Hundreds of employees have contributed ideas and creative concepts that have made the Wrapped experience what it is today. Not only do people want to see their listening trends on Spotify, but also they want to share them. The music we stream can tell us so much about ourselves and the different experiences and passions we shared over the course of a year, and we’ve learned that this is something special. And since Wrapped is purely a data-driven campaign, how did the whole thing start in the first place?Īs I understand it, the genesis for Wrapped started in a pretty simple fashion in 2013, with a group of curious people trying things out. Let’s get into the history of Spotify and Wrapped. We caught up with Dan Brill who is the Global Creative Director at Spotify for all things Wrapped to learn about the history of this campaign in all its fame and glory. Now that everybody has taken down their trees and tinsel and replaced them with hearts and cupids (at least we hope so), Spotify has already begun to collect the data that will inform your 2022 recap. That song you had on repeat last week could be your most played song of this year – only time will tell. On social media it's like the ultimate domino effect you see one person post their Wrapped to IG Stories, and then it’s two people, and then three, and then it’s everyone you follow.
December is known for the holidays, sure, but arguably it is the most exciting time of the year because Spotify’s annual Wrapped campaign rolls out.
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